Product video has become non-negotiable for any brand selling online. The product page that converts is almost always the one with a 20 to 40 second video at the top. Add-to-cart rates jump by double digits when you do it well.
Look for a product videographer who can deliver multiple formats from one shoot: a hero film for the homepage, vertical cutdowns for paid social, GIF loops for email, and stills for the PDP. Most of the studios listed here run a fixed-price package built around exactly that delivery list.