Fashion film sits closer to art direction than it does to commercial. Lighting, lens choice, hair and makeup, set design and the cut have to all work together. A good fashion videographer is usually a strong photographer too, which is why so many of them came to motion from a stills background.
When you brief a fashion videographer, send mood references rather than shot lists. They will translate the mood into a treatment. The teams listed here regularly work with editorial publications, beauty brands, and direct-to-consumer fashion labels.